I recently read this article from Garden & Gun while waiting at my last orthodontist appointment. (Seriously, how can you not pick up a magazine with that title?) It gives an account on how the Louisiana shrimping industry is rapidly declining and may very well disappear entirely due to a number of factors – the largest being economical:
Ninety percent of shrimp consumed in the United States is imported from Asia, where aquaculture farming is widespread. … The flood of farmed shrimp onto the market has led to a 40 percent decline in the price for caught shrimp—with adjustments made for inflation, the price of shrimp today is about the same as it was in the early 1960s. The same cannot be said for fuel, ice, and parts.
Big surprise, huh? We get everything else from China, why not shrimp?
So how does one typically survive in a failing market? You innovate. You retool. You find a niche or a new market and adapt. As the article eludes, farmers have been finding new ways to turn a profit by producing organic products using sustainable methods. However with shrimping, there is still an uphill battle:
But unlike mixed baby salad greens, or, say, grass-fed beef, the average consumer doesn’t care about the origin of his shrimp enough to pay a premium for it. This is too bad, as the flavor of a Gulf shrimp, netted at the peak of its life cycle and best enjoyed after the simplest preparation, evokes the faintest flavors of salt water and Gulf life. By comparison, a farmed shrimp feels soggy in the mouth and has a faintly sweet taste—or as one shrimper tells me, “dey taste like all the shrimp s*** dey swimmin’ around in.”
The shrimpers obviously know their product is better and yet comsumers aren’t interested in paying a premium. I would suggest perhaps shrimpers should take a page from the “marketing” chapter in the sustainable farmer’s playbook but who knows how effective it would be given that on average I am certain the U.S. population consumes more beef and greens on a regular basis and that’s where our attention lies.
However, I don’t think this is a problem that can be overcome simply with a big PR campaign. In addition, Louisiana is facing coastal erosion in vast proportions. This is simply something much out of a shrimper’s hands that he cannot control unlike a farmer with his pasture. Not to mention the ongoing recovering efforts of Hurricane Katrina and you’ll find the odds completely stacked against them.